Must I at length the sword of justice draw?
Oh curst effects of necessary law!
How ill my fear they by my mercy scan,
Beware the fury of a patient man.

-John Dryden, ‘Absalom and Achitophel’

Shortly after the publication of my memoir Chaos Monkeys about my time in the early days of Facebook’s ads team, I was doing a media hit and was introduced as a ‘Faceboo…